Quarterly financials for Apple this afternoon. Should be fairly good news. Too bad I can't give them much from my clients.
As Apple is a publicly-traded company, they are obligated by SEC regulations to publicly report if earnings fall short of expectations. I don't remember hearing of any such warning, so Apple scores
yet another quarterly profit. Stability is good. The last time Apple got a soaking was in December 2000 after they had to take it on the chin for the brillantly designed but ill-fated G4 Cube. What audience was that thing for, anyway?
The only question that remains is: How much profit was gained this quarter? If memory serves, while Apple's obligated to report bad performance, they don't have to mention good performance in the same manner. So, given the good sales of Mac OS X 10.2 Jaguar, the new "Windtunnel" G4 towers, and 17" flat panel iMacs (with perhaps an iPod or thousand), today should be a nice day for the stockholders. Apple may give a very happy overdelivering surprise. If I could, I would buy a little stock. Only Dell and Apple are profitable with personal computer sales, and the news can't get any worse in this sector.
In other news-like stuff...
Recently met with sales representatives from Apple to discuss...um...the company's available wares, I think.
When IT staff meet with vendors, the purpose is typically a problem-solution meeting. Before such a meeting, the vendors are
expected to do their homework about the company and their architecture, ask questions about their needs, wants, desires--that sort of thing. This exploration is sometimes aided by the inquiring company itself, which may provide questions to answer for a particular technical matter. Once the studies are done, the vendor meets with the IT staff of the company, summarizes how they make their living, and jumps right in how the company's problem and how they, the vendor, can define solutions--using their products, of course.
I was disappointed with Apple by how they simply tried to
sell the box, rather than selling a solution. The Xserve was presented at the meeting (a device of which I've had the pleasure of testing) but not much was given on how the box met the company's specific technical need. I felt as if I had returned to the late 1980s where computer shops would sell computers with all the flash and glitter but gloss over the computer's shortcomings. "Hey--it's a
computer! You
need this! Everyone does!"
I don't work for Apple (not to say I haven't tried once) so I can still skewer them for this incredibly bad performance. Apple must learn, when speaking to most businesses, not to talk about the box, but of what the box can do for the
customer's specific tasks and issues. The Xserve is a nice box, but most companies have Windows servers and have no logical reason to migrate to anything else. If anything, these vendors would choose Linux solutions over Apple for obvious reasons, such as direct compatibility with their existing hardware, and because Apple
is still looked upon as an outsider in IT and unknowledgable or unsupportive of enterprise technology.
I know this isn't the case from other matters that Apple handles, such as their open-source support and technical capacities present in their OS and hardware. There's plenty of testimonials, reports, studies, and businesses who have reintroduced or reinforced their Mac OS technologies. The problem for Apple is the way they communicate. For education and home customers, the song-and-dance of "Our computers are shiny, compatible, and do everything well digitally" works fine. For businesses, take the time and energy to
ask the customer what they need or have, and learn about their existing architecture. There's not a company in this world that will drop what they are using for Apple products with the sales pitch I witnessed (despite the point that it contained useful information for those not familiar with the company or its products). Apple has to learn to simply fit in, rather than take the old "we-present-ourselves-in-hopes-you-can-find-some-room-for-us" presentation mode.