What? My thoughts on Steve Job's keynote at Macworld on January 7?
I'm on vacation from my workplace, and my planned move of this blog to another host has been delayed. I did watch, in its entirety, the
keynote address last Tuesday. I found it one of the CEO's better addresses.
I think that Steve Jobs was grasping at straws for a theme to sell products. His last ideas, the "digital hub", and movie making, have been successful in generating ideas that have worked their way into the rest of the industry and spurred some sales. This keynote was missing that glue, although Apple provided quite a festival of refreshed or new applications.
The popular iMovie, iPhoto, and iDVD applications were updated, and all now mesh well to add extensibility to each. The most popular application was new: a KHTML-based web browser known as Safari. In case you're been under a rock, it's
available in a beta version as a free download. It's not a perfect browser, but it works very well, and very fast. In fact, normally I have to use Internet Explorer to update this blog. Other browsers don't work. But Safari does. A few bug fixes and feature enhancements and this baby will be ready to go.
Back to my keynote thoughts. Apple is looking for something new, and, for a change, they really didn't have anything very new to offer. Analysts (read: people who draw up typically uninformed opinions for a living) may see this somewhat correctly as a bad thing. However, considering that Apple is doing OK in this slow tech sales period, it's important to see that Apple is never one to back down when things are rough. Anyone who watched Apple climb out of its doldrums in the late 1990s knows not to count Apple out.
As I expected, the new FireWire arrived. It was a logical upgrade, and I was convinced that Apple would introduce it before it updated its USB offerings to 2.0. The PowerBook offerings stunned me, and I don't think its a great idea. I like the offerings, but adding these additional products to the line increases the company's inventory as well some confusion to those just getting introduced to the product line. In particular, the 12" PowerBook is awfully confusing with the similar iBook design.
The
new commercial on the airline with the small actor from the "Austin Powers" movies and the Chinese basketball player was one of the funniest commercials from Apple in some time. I hope it gets a Super Bowl play.
Enjoy the rest of the week. Talk to you on Monday.